Vector art is any kind of art that is made from sets of lines called “paths”. The data file of a vector image contains the points where the paths start and end, how much the paths curve and the colors that either border or fill the paths.
The start and end paths of the lines can simply be increased and decreased as needed so that images can be increased and decreased in size without fear of losing quality.
The three most common vector art file formats are SVG, PDF and EPS.
We ask that you use vector art whenever possible for logos, fonts and line art drawings. This will enable us to scale them without pixel count or resolution problems.
If you need to add effects such as glows, drop shadows or transparencies, please use raster images – we cannot guarantee the reproduction of vector colors that are not at 100% opacity.